Come smangersnes ha cominciato il suo viaggio per il design di banner pubblicitario
Sastre is a new consulting company that helps companies to develop effective multichannel marketing strategies to improve their revenues and profitability across all channels. Another word for multi channel marketing we use is 360 degree marketing. We focus on both offline (TV, print, newspapers, etc) and online marketing (web, mobile, mail etc) and seeks to optimize our clients spending in the channel mix that generates highest ROMI (return on marketing investments.)
Today we use "Sastre - data beats opinion" - meaning that we focus on measuring every aspect of companies media spending.
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The target audience are senior executives (CEOs, Presidents, Vice Presidents, CMOs) in medium to large companies. The web page should invoke in the target audience the following thoughts:
PROGRESS – Movement to a goal or higher stage, advancement
INNOVATION – Creativity, differentiation, boldness
CONFIDENCE – Reliability, trust, integrity
The text to be used is in Norwegian so please use Google translate to get an idea of what it is all about :-)
We want to have proper illustrations/pictures to go with the text and it´s up to you to find something that fits.
We also want clear "call to action" buttons on the slider images/banner ads.
Enclosed are the text to be used in the banners (SliderText.doc) and a sample of the image that are on the page today (slider_image1.png)
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