We advertise on external websites (affiliates) and we want to make sure our ads are bold and seen. The goal is for those who see the ad to click and create an account. The ads will direct to a landing page with fields to sign up and a quick description on what Rover is. We'll include a $25 off coupon for all new account sign-ups (equivalent to one night's free stay).
Regardless of whether or not viewers of the ad are currently traveling, we want them to create an account to deposit $25 and use the coupon later. We’re open to changing wording to demonstrate the value of the coupon (example, “redeem”, “limited time only”) and also keeping it the same and relying on a bolder design choice.
Current Copy for the ad (open to changes)
"5-Star Dog Sitters in Your Neighborhood"
"$25 Off Your First Night!"
These ads will be placed amongst those who have intention to travel or in conventional media outlets.
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