Verena.e necessitava di un nuovo design di banner pubblicitario e ha lanciato un contest su 99designs.
È stato scelto un vincitore tra 6 design presentati da 4 designer.
FloraQueen stays for high quality flowers, premium, always on time, customer focused.
look & feel: have a look at http://www.floraqueen.com, should be catchy banners that grap
the attention, interactive - show the premium quality but the good price (hard sale for
christmas) - christmas look & feel, the red christmas flower should be the top product for
sales - so maybe we should include her (poinsettia called in spanish) in the banner. she
will be also presend on the landing.
Hard sale banners for christmas campaigns for Spain and France (for spanish and french people). online people, internet savy, 30 - 45 years - target mostly on men (a happy, surprised woman plus christmas flower should be maybe in the picture) - no blondes pls (because for french and spanish)
*Flash, interactive banner: 2-3 slides and time-showing should not be longer than 15sec (from the very beginning people need to be impressed by our promotion)
Maybe its better that you first just propose design for ONE banner size and then we move
on with the others.
*6-size formats and up to 50 KB: because its for Google Display Network
160 x 600
300 x 250
336 x 280
120 x 600
468 x 60
728 x 90
Eye-catching, good resolution and selected details of plant (Poinsettia)
*Considering combining Poinsettia with woman (so we match family atmosphere since it is Christmas time).
Text: keep it short and simple, friendly approach, fresh and pushing style;
*Time is now; get Poinsettia at special price, just for you
*Poinsettia is knocking at your door, buy it now!
Call to action: buy it already now so that you are not late for
christmas. like: "Better organized this year?"
Button: strong call-to-action, we need to promote 1 product only, time-limited offer;
Shop now, Get this Flower now, ...