We want to promote our Hand Soldering Training and use some lower byline like “the industries most popular HANDS-ON program”. We have a slogan "because it's all about the soldering..." (it is trade marked - ™) that we run just not sure we can add this in as well.
We run banner ads in various trade emailed newsletters and on web sites that are specific to the electronics industry. They are in a nutshell, getting boring. There are eight (8) sizes listed below. The one we are primarily using is 728x90, so you should design "all in" the components you would like to use. As the images shrink, you obviously have to adjust.
We market in the following publications:
We are looking for something cool, that gives us a professional image and at the same time is different enough to makes us look like something you want to learn more about. I like simple designs with white space, that is not heavy with graphics. Because of the different sizes, you need to watch what is designed so that it can be shaped to fit. We have gone to simpler designs for the smaller ads, i.e. different from the larger ones, just so that we could create something cool in the larger ones. The trick is to create something interesting for what can be a boring industry at times.