The Coaching Institute (TCI) is Australasia's #1 coaching school and the multiple award-winning leader of the coaching training and personal development industry. We provide higher education and both nationally and internationally recognised training for individuals and professionals wanting to become a coach, build a business, become a more effective leader, speaker, professional, or improving their personal life. Our culture is uniquely values-focused, we have fun, work hard and every member of our team is empowered to innovate and improve our business
DIGITAL MARKETING CAMPAIGN: FACEBOOK ADVERTISING
AD Dimensions 1,200 x 628 pixels
AD Specifications https://www.facebook.com/business/a
PLEASE NOTE: We're looking for 3 design sets, with 3 variations each.
(eg. Same layout with 3 variations in background images
or, Same image with 3 variations in text headline
or, Same image with 3 variations in layouts, etc.)
ABOUT THE CAMPAIGN
You are designing warm, vibrant, standout Facebook ads as part of a lead digital marketing campaign to promote our upcoming life coaching Online Virtual Summit:
BREAKTHROUGH TO COACHING SUCCESS 1 DAY VIRTUAL SUMMIT
ABOUT THE DESIGN
Your ad is designed entirely for the purpose of getting people to click through to the landing page and find out more. Your designs is image-focused and light on text.
It is very important that the look, feel, design is consistent with the landing page (CONGRUENT) This will inform your design elements and colour scheme:
ABOUT THE BRAND
The Coaching Institute's brand philosophy is Harvard x Disneyland.
As well as:
Your mission is to capture both... in 1200 x 628 pixels and less than 20% text!
Model our best performing ads as a starting point
(can send them to you)
It's important that your design reflect how you've used this as the foundation for your design thinking and final artwork.
Will send the images
We prefer to use organic photos of our trainer and our students rather than stock images
The headlines you can play around with for this campaign are:
Live Your Dream
Turn Your Dream Into Reality
Discover The Truth of You
Start Creating the Life You Deserve
One weekend can change your life
Unlock Your True Coaching Potential
Claim Your Early Bird Ticket Now