Create image ads for each size and dimension allowed by Google and Facebook. Standards for each are located at the following URLs:
In terms of the idea for the image, we were thinking we could have a picture of a female with a soccer ball (could be a college age player or a younger mom.) I found some on istockphoto we liked but looking to the great designers here for some ideas. The soccer girl would be incorporated in an ad that has this type of copy:
Attention Soccer Parents
Discover Insider Secrets to Get A College Soccer Scholarship
Fonts, exact text, placement in the ad are all up to your creativity.
THANKS for helping us help the parents in a sport we love!