Come jeremycw ha cominciato il suo viaggio per il design di banner pubblicitario
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Learnkit builds online professional development courses across a variety of industries (Healthcare, Education, Cannabis, and General Businesses).
This particular banner ad is for our course built in partnership with Pride at Work Canada - an LGBT Not-For-Profit with the vision to improve the climate of inclusiveness for lesbian, gay, bisexual, and trans-identified (LGBT) employees in Canadian workplaces. Partnered with 90 employers across the country who have made the commitment to LGBT Inclusion.
The target audience for this ad is HR professionals and managers at medium and small businesses who are seeking to improve their company culture and inclusiveness to attract and retain top-talent (across all sexual orientations, gender identities, and gender expressions).
Che cosa ti ispira e qual è la visione del design della tua attività?
We are looking for a banner ad for our LGBT Workplace Inclusion Certificate to drive clicks to a landing page to then convert viewers to buying the online certificate course (learn more at education.prideatwork.ca).
This course was developed in partnership with Pride At Work Canada for a marketing campaign across 5 different media websites (including Vice Media, Huffington Post, & Linkedin).
Ad copy: (feel free to be creative and adjust as you see fit)
(Line #1) “53% of LGBT workers hide who they are in the workplace.”
(Line #2) "Leading companies across Canada are working hard to erase this statistic."
(CTA Button) “Join the movement”
Eye Path Priority: Line #1, CTA, Line #2
Optional Branding: See Pride At Work Canada Brand Guidelines document attached (NOT REQUIRED TO FOLLOW)
If you find additional stats/copy that you like more in the "beyond Diversity LGBT Guide.pdf" feel free to use it.
File sizes needed: (15 second max animation time & 40K max file size) 300x250, 728x90, 300x600, (secondary: 320x50, 728x135, 970x250)
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