We're an online training provider specializing in e-learning courses for communications and public relations professionals. We focus on creating online courses about how the web and social media are impacting the public relations profession. We have a European focus but have clients worldwide. We come ourselves from a PR background and understand our audience (we're one of them)...
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Senior Public Relations and Business Communications professionals. Reputation Managers, Communications Managers, PR Consultants...
These are professionals with not much time to follow traditional training and have generally had already some experience with e-learning.
They will probably work at multinationals, in EU government or institutions, mainly in economic hubs like London, Paris, Brussels, Zurich, Berlin etc....
PR professionals are allergic to "screaming ads"....
We need a standard web banner promoting the online course. The topic of this specific course is "Using Social Media for Crisis Communications". See a full description on the test landing page of the course: http://www.conversationblog.com/e-learning/
This banner will be used on the final landing page and on other sites to promote sign up for the course.
The banner needs to reflect professionalism and should integrate well + reflect the final website for the online training school. You can see a demo of how the website will look like here: http://www.pagelines.com/demos/whitehousepro/
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