Mankind has always looked to the stars for inspiration. As a symbol, stars are recognized around the globe, and carry lots of wonderful connotations—exploration, wonder, achievement, brilliance, escape. Now imagine if your own logo could inspire those same stirrings in your customers.
With that in mind, why not take to the stars and design a logo that is out of this world? We’ve rounded up some awesome design inspiration to help you get started.
Classic five-pointed star
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The five-pointed star has been used for millennia, across countless cultures and nations. It’s featured in a variety of places, including the American Flag, the star and crescent and, of course, the Walk of Fame.
So if you’re looking for a logo that’s instantly and universally recognized, start thinking about incorporating the five-pointed star. It’s a great starting point for brands that want a time-honored, classic feel.
Negative space star logos
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You don’t have to restrict yourself to standard depictions of stars, however. Sometimes, it can be just as effective to find alternate ways of depicting star imagery. Look for an interesting twist on traditional depictions to make your logo stand out.
Negative space is a great place to start—rather than draw a star, draw around it. This implies the star without being too overt, perfect for adding subtlety and visual intrigue. It doesn’t hit the viewer on the head, but still gives the aspirational effect you want.
Anthropomorphic star logos
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Who wouldn’t want to be a star? I mean, not literally… stars are very hot. But that metaphoric heat is something you want your audience to feel.
Take that feeling and make it literal by designing a logo with a person or animal that is a star. Now you have a character that your customers can identify with, and hang all those great star associations on.
Stars as accents
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The star doesn’t—ironically—have to be the center of attention. Instead, you might use it to accent or enhance your logo. Add a touch of wonder or majesty to the image with a twinkly star, or even a skyscape.
Stars in wordmarks
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For certain industries, it’s important to get your name out there, and it’s perfectly understandable that you want your company name to be the center of the logo. Pare down your logo to just the name to accomplish this effect. It’s generally called a “wordmark.”
Of course, this doesn’t mean that you have to limit yourself to boring ol’ text. Include a bit of starry sparkle to elevate your wordmark.
