The best labels have one thing in common: they make their products stand out on shelves, even when they’re standing among crowds of competitors. Think of how many times you’ve tried a new food or brought home a cool craft beer because it had an interesting label. That’s a talented designer’s work in action.

You want your product to get snatched off store shelves. We want it to, too. So we put together this list of the top freelance label designers to hire in 2021.

The 10 best freelance label designers for hire in 2021

  1. 1
    • Logo design
    • Product label
    • Illustration or graphics
    • Other packaging or label
    • Logo & brand identity pack
    • Product packaging
    • T-shirt
    • Character or mascot
    • Clothing or apparel
    • Other business or advertising
    • Other art or illustration
    • Logo & social media pack
    • Logo & hosted website
    • Sticker
    • Other design
    • Merchandise
    • Logo & business card
    • Logo & brand guide
  2. 2
    • Product packaging
    • T-shirt
    • Product label
    • Cup or mug
    • Clothing or apparel
    • Logo design
    • Other packaging or label
    • Other clothing or merchandise
    • Other design
    • Sticker
    • Web page design
    • Brochure
    • Postcard, flyer or print
    • Illustration or graphics
    • Logo & brand identity pack
    • Signage
    • Poster
    • Other book or magazine
    • Merchandise
    • Book cover
    • Stationery
    • Other business or advertising
  3. 3
    • Logo design
    • Product label
    • Product packaging
    • Logo & brand identity pack
    • Logo & business card
    • Postcard, flyer or print
    • Logo & social media pack
    • Other packaging or label
    • Business card
    • Sticker
    • T-shirt
    • Brand guide
    • Menu
    • Brochure
    • Web page design
    • Illustration or graphics
    • Other clothing or merchandise
    • Banner ad
    • Stationery
    • Other design
    • Other business or advertising
    • Social media page
    • Other web or app design
    • WordPress theme design
    • Other book or magazine
    • Other art or illustration
    • Logo & hosted website
    • Infographic
    • Icon or button
    • Clothing or apparel
    • Car, truck or van wrap
  4. 4
    • Product label
    • Product packaging
    • Logo design
    • Other packaging or label
    • Logo & brand identity pack
    • Logo & business card
    • Web page design
    • Other design
    • Other business or advertising
    • Infographic
    • Stationery
    • Social media page
    • Prezi design
    • Other web or app design
    • Other clothing or merchandise
    • Illustration or graphics
    • Icon or button
    • Brochure
    • Banner ad
  5. 5
    • Product packaging
    • Product label
    • 3D
    • Web page design
    • Logo design
    • Other web or app design
    • Other packaging or label
    • Postcard, flyer or print
    • Other business or advertising
    • Illustration or graphics
    • Other design
    • Logo & brand identity pack
    • Other art or illustration
    • Merchandise
    • Brochure
    • WordPress theme design
    • Social media page
    • Other book or magazine
    • Logo & business card
    • Landing page design
    • Icon or button
    • Clothing or apparel
    • Book cover
    • Banner ad
  6. 6
    • Product packaging
    • Product label
    • Other packaging or label
    • Logo design
    • Logo & brand identity pack
    • Other business or advertising
    • Other art or illustration
    • Postcard, flyer or print
    • Other web or app design
    • Other design
    • Menu
    • Logo & business card
    • Illustration or graphics
    • Brochure
    • 3D
  7. 7
    • Product label
    • Product packaging
    • Logo design
    • Other packaging or label
    • Cup or mug
    • 3D
    • Other business or advertising
    • Logo & brand identity pack
    • Other design
    • Illustration or graphics
    • Web page design
    • Other art or illustration
    • Infographic
    • Car, truck or van wrap
    • Business card
    • Brochure
  8. 8
    • Product packaging
    • Product label
    • Other packaging or label
    • Postcard, flyer or print
    • Illustration or graphics
    • Infographic
    • Brochure
    • Web page design
    • Logo & brand identity pack
    • Banner ad
    • Other design
    • Typesetting with imagery
    • T-shirt
    • Signage
    • Other business or advertising
    • Brand guide
    • 3D
  9. 9
    • Logo design
    • Product label
    • Brochure
    • Product packaging
    • Business card
    • Logo & business card
    • Logo & brand identity pack
    • Banner ad
    • Signage
    • Other design
    • Postcard, flyer or print
    • Other business or advertising
    • Stationery
    • App design
    • Poster
    • Other web or app design
    • Other book or magazine
    • Infographic
    • Web page design
    • Logo & social media pack
    • PowerPoint template
    • Other packaging or label
    • Logo & brand guide
    • Icon or button
    • Clothing or apparel
    • Card or invitation
    • Book cover
  10. 10
    • Product label
    • Product packaging
    • Logo design
    • Other packaging or label
    • Brochure
    • Logo & brand identity pack
    • Other business or advertising
    • Logo & brand guide
    • 3D

How did we choose these as the top label designers?

We know label design is important because it builds brand loyalty for life. Here’s what we looked for when we chose our top 10 label designers:

1. Design quality

gin bottle label
label design by Wooden Horse

When a designer joins 99designs, an expert from our team evaluates their portfolio and considers the conceptual thought, technical execution and knowledge of design principles present in their work. They then assign the designer one of three levels:

  • Top Level
  • Mid Level
  • Entry Level

A designer’s level is displayed on their portfolio, so you can easily see if you’re working with someone with lots of experience and design chops or someone up-and-coming.

2. Label design experience

Somebody could be a great illustrator, but not necessarily a top notch label designer. A label’s gotta catch eyes’ attention and lead them to pick up the item bearing it. In addition to looking at overall quality, we specifically vetted each designer on this list to make sure they had experience with and specialized in label design.

3. Professionalism

There’s more to being a top quality freelance designer than having a strong portfolio. A top level label designer communicates with the client throughout the design process, delivers on time and is generally good to work with. So we took past customer experiences into account to make sure all of our recommended label designers are professionals in service as well as design.

Are you ready to hire a fantastic label designer?

If you’ve got a product, it needs a label that’ll stand out on shelves. Don’t let your work disappear behind a boring label. If you don’t think any of our picks can do your product justice, search 99designs for one who can.

Want more label designer choices?
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