Come geoffrey fw ha cominciato il suo viaggio per il design di copertine per libri
Per cosa sei conosciuto?
This is a book to be published privately
Qual è il settore più indicato per la tua attività?
Dicci qualcosa su di te e sulle persone che vuoi raggiungere
Che cosa ti ispira e qual è la visione del design della tua attività?
The cover for a paperback book book. Just the two outside covers and the spine need to be designed. The trim size is 210 mm by 142 mm, with a spine width of 16 mm.
I will need the final design provided in an editable format (preferably .ai or .eps format) as the text on the back cover (provided in the sample file attached) will probably change between now and publication day).
In addition to the text provided on the back cover of the attached sample file, the following synopsis should help your designer get a feel for the work.
Chapter 1: The inevitable revolution
Explores why the cultural warriors of the 1960s and 70s rejected the teaching of English as it was then taught (with numerous examples to show that much of what was taught was prejudice, wrong or illogical).
Chapter 2: The myth of correctness
A survey of historical and contemporary variations in the English language followed by an analysis of the concept of correctness as it is commonly applied to language. Proof that language use, even if understood as mere convention, cannot be right or wrong, correct or incorrect.
Chapter 3: Cannon shots from the other side
Is the English language becoming corrupt? Is it losing its power to communicate effectively? A look at various arguments put forward for keeping language pure (or at least stopping it from changing).
Chapter 4: Making the most of an evolutionary gift
If no-one owns the English language and it mostly does its own thing, perhaps we need to rethink what makes good writing good. Perhaps the best criterion is what best meets our needs as Homo sapiens. By that criterion, is the absolutism of prescriptivism or the relativism of descriptivism the best approach?
Chapter 5: The bedrock of good writing
Explores the primacy of communication skills over knowledge of the rules of language-use in ensuring writing that is not self-defeating. Illustrates the importance of clarity, familiarity, economy, conceptual lightness, neutrality and consistency in factual writing.
Chapter 6: Can the quality of writing be measured?
People have been sued for expecting their readers to understand documents that have a low readability score. This chapter considers the value of the readability scores provided in various word-processing software and concludes that the goodness or otherwise of writing cannot be measured.
Chapter 7: The teaching of English
If we are to prevent another backlash against teaching the mechanics of the English language—of the sort we saw in the 1960s and 70s—another approach is needed. Discusses how active descriptivism is a better philosophy for developing the communicative prowess of students.
Writing is a form of expression, as is painting and composing music. No-one has the right to tell artists to paint in a particular way, nor the right to tell composers to compose in a particular way. So perhaps we have a right to talk and write as we please.
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