How can we really motivate ourselves to embrace, and stick to, active lifestyles and healthy eating?
Why is it so hard to sustainably change our lifestyles and achieve our wellness goals, and what can we do about it?
When we seek to improve our own wellbeing, sooner or later we need to deal with our motivation, or the lack of it. Based on the author's personal transformation journey, and on stories of other individuals that successfully cracked the code of their own habits to sustain a radically improved wellbeing, My MotivAction is the first book to combine business and detective-like insight techniques, and the latest coaching research and strategies, to address the problem of individuals' unique puzzle of motivation and wellbeing.
Backed by 20 years' experience as leader of people's insights, the discipline that studies people psychology and behavious for marketing and commercial applications, the author combines real success life stories of normal people with insight and practical exercises to inspire the reader in his or her journey of self re-discovery, transformation, and flourishing, beyond getting in better shape.
Unlike many other books and programs, which approach people's behaviour change for wellbeing with general and sometimes simplistic to-do lists, bite-sized generic advice, quick-fix inspirational quotes, or the latest diets, My MotivAction is, first of all, a book of stories.
With numerous provocative insights, tips and exercises, My MotivAction is the book for all those that at some point formed an intention to embrace a more active and healthy lifestyle, to look and feel good, but for some reason struggled to maintain motivation long enough to form new automatic habits.