Come andeFZ ha cominciato il suo viaggio per il design di logo e immagine aziendale coordinata
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MIS Midtown International School
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MIS serves gifted learners in grades K-12, working in every decision to ensure that no one waits to learn. We are Atlanta's home for globally-minded gifted learners, incorporating problem solving, critical thinking, and multiple foreign languages throughout our program.
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ispirazioni per il design
People often describe what happens in our classrooms as "magic" and you really do have to see it to understand. We struggle with communicating that magic to the world outside our walls and our brand identity has fluctuated over time as a result. The MIS logo (MIS letters in gray) I'm attaching here has remained fairly unchanged from the beginning. I think we should keep a very close version of this MIS in our brand guide because it's how the community knows us.
I'm also attaching our first logo (MIS1001, which is still my favorite) and the nameplate--the nameplate I thought I could like after it was made by a marketing company for us but it just hasn't grown on me or the community.
Finally, we are not in midtown Atlanta anymore (close, but not technically), and we are not an IB school (which usually goes with the "international school" terminology), so we are suffering from a little brand confusion. If anyone has a new name suggestion for the crazy cool things happening here, we are open to exploring!