Because we're a subsidy of an already existing company, we'd like to
have branding that both sets us apart while making it clear that we're
a piece of the same puzzle.
The current site (which should be used as a reference for current
logos, color pallets, fonts, etc) is at realofficecenters.com.
We'll likely build a completely new site for ROC Edu, but we'd like to
keep some of the design elements the same. Perhaps that's a similar
color pallet. Perhaps it means using the same fonts. Perhaps it means
simply tweaking the logo. Perhaps none of these is true, but you'll
find some other way to speak to the fact that we have a parent
As a part of the brief, we'll be asking for a one-pager on the brand
identity to use in the future. Something simple including the
logotype, the different fonts used for headers and text, the color
swatches, and a few notes on what the feel and themes of the design
are supposed to be.
We're very open to different suggestions here, and are really looking
for an identity that will stand on its own.