We are a Chicago based firm that transforms the look, feel, and energy of our customers (commercial, industrial, government, & institutional markets) buildings, parking areas, and roadways to align with their brand identity, while generating an instant new source of revenue through our creative capabilities with modern lighting technologies, design, implementation (installation & financing), and available grants & incentives.
The facilities services and construction industry is an antiquated one, which is why we chose Lakeshore lighting to display that our name and values are more established, yet our brand is a juxtaposition, as our business model and sales process is new and progressive to tailor to the younger market as well. In the end lighting defines a space and every space is a performance space.
Our industry is based on integrity, trust, reputation, technical expertise, lighting & controls design knowledge, finance, making the sales cycle simple and easy to understand, and getting things done on time and as quickly as possible. We want a logo with a timeless, classic look and an elegant design that says low cost low involvement. BTW Lakeshore will also have an commerce store to sell commercial lighting fixtures to contractors.