Brand name: Horse Touch
Tag line (may be used with logo in certain set-ups): Accelerated performance & self-discovery
In a trustful partnership between horses and people, Horse Touch designs and executes learning activities for companies and individuals with the promise of a positive and direct impact into the performance of both.
For individuals Horse Touch provides a fast-track to self-discovery, so much needed for progress.
High-end corporate Learning & development supplier and Aspirational self-discovery experience provider for individuals (children and adults)
Due to the fact that some of the trainers are horses, the expenses incurred by Horse Touch for 1 day of training tend to be above average thus the prices will reflect that.
We truly listen to our clients before we propose any actions.
We care and we understand. We also know that there is no perfect solution. We do know and are able to deliver an appropriated solution which delivers actual results.
Differentiation (inside the HAE market)
• This team has extensive expertise and knowledge in both Learning & Development (educational) field as well as in the Horse (sport and non-sport) field. We do great independently in both of them, thus we want to build a cross-over business in order to deliver a high-quality experience and service to our clients.
• 360 degrees addressability: our services address the needs of
Individuals (personal) & Professionals (role)
Individual (person) & Business (groups & systems)
Individual (personal) & Family
Children (7+) & Adults
• The team
o International componence – Ro & Austria (Switzerland and South Africa to join)
o Multiple fields of expertise: Business, IT, Tourism, Education, Economy, Anthropology, Phycology and Horse training & management
Differentiation (inside the educational market)
Creative educational techniques expertise – the people on this team have a track record of designing and executing educational concepts and approaches combining various fields & activities.
HAE has a high emotional impact thus higher return on investment in terms of changing behaviors and increasing performance.
HAE addresses the authentic self thus insuring an accelerated path to the real issue and then to pertinent solutions.
Corporate: We compete with all other training approaches (both classical like class-room training and creative like survival-adventure trainings) and with one or two Horse Assisted Education suppliers (in Romania, out of which one has been on the market for 3 years).
Compared to other training approaches, Horse Touch will be on the top 10 percentile price band.
Compared to other HAE approaches, Horse Touch will be comparable.
Individuals (children & children + adults): We compete against all other offers of non-formal education programs for children with boarding included. On this segment, the HAE modules will be combined with riding activities. For families, we compete with other approaches like: hiking & camping, arts & crafts etc.
Direct, overachiever, humble, clear, beautiful, active, powerful
The message of the logo
We would like the logo to command respect and trust.
A1. Business (Corporate & Large SMEs) – managers, especially top managers, HR and other functions, with various educational experiences. They have a business need which they consider a learning approach would start solving it.
A2. Business schools & MBA programs plus management level groups & associations like “The CEO club”.
B. Parents of children 7+ who want to sign their kids up for a summer school (or other season). Children only or pairs of Children and One (or both) parents.
Colors – Designer proposal
Mandatory: The logo must display well in B&W print
Items on which the logo will be used
Online – website, FB, LinkedIn etc
Education materials made of: paper, cardboard, wood, plastic, textile (2D or 3D) both for indoor and outdoor uses (Embroidery, Engraving / Thermography, Stencils / Stamps etc)
Usual business stationary: business cards, post cards, folders