See attached file
GOAL: design an awesome font to go on all our materials (logo, social networks, website, vehicles, printed material). We are looking for authentic, cool and interesting font options paired with patterns or abstract imagery to represent Iodines, dynamism, friendship and “joie-de-vivre”
We are looking for original and authentic design. Please think holistically about the logo and how it would look on a car and on our communication.
WHERE IT WILL BE USED / THINGS TO NOTE:
The logo will be used in both small format (mobile apps, business cards), medium format (letterhead, website, social networks, printed material) and large format (vehicles, events). The logo needs to stand out by itself.
It should be modern but not just following a now-fashionable trend which may become obsolete fast.
WHAT WE DON'T WANT:
• No clichés like smiles or descriptive signs like a little car icon.
• No generic icons that don't tie into the product or company.
• No curly fonts or script style (letters joined together)
• No gender or age oriented
• Not oriental looking or other cultural feel
NOTE: We don't want an icon which represent the service. We want a logo which reflect our desire to improve the quality of life of our urban clients by offering a smart, cool, simple, environment friendly way to move in town.