Our website effectively markets and tickets for nightclubs throughout the United Kingdom and beyond. Our goal is to provide a simple, informative and exciting experience for visitors ensuring they can purchase advanced tickets for the best venues at their own convenience across multiple cities in the UK.
Any branding will be used on a responsive website and throughout social media, this must be taken into account when designing. The branding must be immediately recognisable and completely trustworthy with the potential to be altered and utilised with alternative sectors (e.g. WeEvents, WeHotel, WeCars, WeHoliday, WeTheatre).
The graphics must excite and engage customers as it is a visual experience /consumer brand, i'd perhaps suggest some reference to clubbing or entry, this could perhaps be achieved an arrow or ticket. We Club is the first brand in the group, it must be professional and garner credibility and trust as customers will be parting with their money on the website. The brand will not be associated with any one specific geographic location, however separate landing pages from searches and drop down tabs will enable city specific results e.g. London, Manchester, Sinagpore, Madrid, New York
There are similar products that operate on a regional level, but none utilise branding for commercial nightclubs across the UK.
-We'll require multiple graphics, for both website header, social media cover and icon, email, business card and lettering.
-Website will include half page images, videos of nights and blogs of salacious and exciting topics targeted at the female demographic. ---Website will also include articles on more 'listicles': consisting of list and pictures that are more fitting to both male and female readers.
We Club will target the following demographics online
-18-35 regular British club goers.
-Foreign Tourists - especially in London
-Yuppies - working professionals
- Corporate Bookings
Fundamentally, something that has the credibility of ticketmaster, tickex and eventbrite but with a more content/emotion based centred around nightclub entry -->Virgin, FedEx (arrow)
Perhaps reversible, e.g. day and night versions.
-Something that shows progression, moving forward: fading in arrow
If you have any questions, or if any other this sounds contradictory please highlight.
The branding needs to be flexible to adapt to other other potential sectors.