PACT contest

Business e Consulenze

PACT Finance & Accounting Proactive. Accountable. Collaborative. Trustworthy. Background: The current identity lags what we want to convey – that this is not just an accounting firm, but provides vital financial services, as well. The identity should reflect high-level professionalism... top security... expertise needed for small businesses to grow... The company covers the entire spectrum – from financial strategies of a CFO to the daily transactions of bookkeeping and cash collection. The company is startup-supportive and helps entrepreneurs stay ahead of the game. Target audience: Website visitors will be prospective clients, allies, investors, corporate attorneys, fractional CFOs. The ideal demo: Younger (30 yearold) Founders/owners/executives of growth-driven small businesses or startups. CORPORATE QUALITIES: • Proactive • Accountable • Collaborative • Honset Unique Value Proposition: The company offers clients the best of both worlds: software and professional care. Suggested Style Direction: Contemporary, financial. In terms of fonts – not script, but open to serif or sans serif.

We walked thru several like minded sites / logos with them…of them these jumped out… 1. www.bostonfinexgroup.com clean, simple, with some color hits / embelishments 2. www.hallacctco.com as above with a simple box as a design element 3. www.dktxcpa.com as above but with a more modern vibe 4. www.dukhontax.com some mixing of font types Things they do not like... 1. Not fans of script or italics , like: mpagroupllc.com 2. They don't want to look old school or like an old bank, such as : www.baumanncpas.net 3. They fans off over-the top icons or visuals , such as: www.ctsfinancialgroup.com 4. Last, they are not fans are cliches icons such as trees, leaves, vines such as : www.mooreadvisors.com Additional notes: * Use of colors and B&W versions would be good to see * Will need to be used on their website as well as in print * Clean, business-like is the look…readability / legibility are important * They’re demos lean younger “Company founders under or around 30 yearsold” * They are a mix of “innovative spirit” and “trusted advisory” * Color…they’re curious about the color pallet to be used…and what that says about them-- green often means growth and succsess -- red can mean trouble -- blue can mean stablity-- they’re open to ideas * Whatever design hits we use will be carried thru to a website for them…dots, circles, line, hex pattern, arrow, etc, etc.

Ogni categoria di design offre prezzi per tutte le tasche. La categoria Logo e brand identity parte da 549 €.