Must meet Harley-Davidson motor company logo standards, as this is for a new dealership that I am buying.
Below is what i gave H-D why I want to change the name from Rocket Harley-davidson to RedStone harley-davidson. Logo will be used on everything!! must be clean and professional.
I have decided that it was necessary to change the name of Rocket Harley-Davidson to Redstone for the below reasons.
Scott Fisher highly recommends it, he feels that it is necessary because of the poor reputation he has developed.
Ensure that every customer knows for sure that a new owner is here.
Huntsville has grown to be known for more than just Rockets. Redstone Arsenal is the main reason for growth and the reason why other businesses have invested in the area.
Will ensure the dealership does not get mixed up with any other competitors or other local businesses using “Rocket” in their name.
Will give me a better platform to rebrand and reenergize the local population
Allows customers to ask why “Redstone”; it’s a perfect conversation starter. Something similar I have seen at Six Bends Harley-Davidson.
Why Redstone Harley-Davidson
Not just Rockets are a part of the area’s history; to be more accurate the most important landmark is Redstone Arsenal. Redstone Arsenal (RSA) is a United States Army post and a census-designated place (CDP) adjacent to Huntsville in Madison County, Alabama, United States and is part of the Huntsville-Decatur Combined Statistical Area. The Arsenal is a garrison for a number of tenants including the United States Army Materiel Command, Army's Aviation and Missile Command, the Missile Defense Agency of the Department of Defense, and NASA's Marshall Space Flight Center.
Originally a chemical weapons manufacturing facility for World War II in the immediate post-war era, it became home to the German rocket scientists that were brought to the US as part of Operation Paperclip. The team first worked on ballistic missiles, starting with V-2 rocket derivatives before moving on to a series of ever larger designs. Many of their tests were carried out at White Sands Missile Range and flights between the two locations were common.
Origin of the Name
Research shows the name Redstone comes from the color of the soil in which the Arsenal was built upon, the same ground in which dealership was built. The dealership is only ten miles away from the arsenals property line.
Targeting customers with the proper name is critical to the dealerships success. I feel that the name Redstone will have more significance to our current and future customers. Below outlines some of the areas statics and shows the reason I think removing the “Rocket” name is key for growth and differentiation.
As you will read, the city is more than just a community that makes rockets. It is a community that is surrounded by highly educated future minded technology focused people that are there because Redstone Arsenal started that mind set and expectation.
Cummings Research Park (located in Huntsville) is the second largest research park in the United States and the fourth largest in the world
One of the Top Smartest cites in the world
The country’s top mid-size city to launch and grow a small business
One the country’s top five places for defense Jobs
Top 10 Tech City of United States
Highest concentration of degreed engineers in the world
One of Forbes leading cities for business
One of the Country’s hottest mid-sized cites
53% of population have bachelors or higher
Average Family income in $90,146
49% of household have earned $50,000 or more
23% of household have earned $100,000 or more
Median household income is: $58,199
One of the best places to raise a family
One the country’s Top 10 places to live
One of the Top 10 green cities in the country
Best values for salaries and cost of living
The #1 mid-market in the south