We make and sell truck bed liners for body shops and hobbyists that don't require special equipment like "Rhino Liner".
Our current product is called Armour Liner and does pretty well in the market place, but Armour Liner and it's competitive products all have the characteristic of being hard and brittle after curing.
We have developed a Flexible Liner that is much more durable than the competition because being flexible, it absorbs much more shock from impact etc.
Our main competitor in the market calls their product "Raptor", so we were thinking what's badder than a Raptor? A T-Rex. We did a google search for T-Rex bed liner and there is a product using that name. So we thought T-Flex with a image of a T-Rex eating a Raptor might be a subtle way of promoting the fact that it is flexible and "badder" than the Raptor.
All bed liner users want something more flexible like "Rhino Liner" without having to invest the 25-30K it takes to apply Rhino Liner.
Some of the slogans we thought about are:
TOP OF THE BED LINER CHAIN
KING OF BED LINERS
Why use glorified paint, when you can use a "REAL" Bed Liner