Our website automatically matches people with homes - a bit like an online dating service for social housing tenants. Swapping homes through HomeSwapper is perhaps the only way that many social housing tenants can move home without waiting for many months or even years on a social housing register.
Our company's ethos is about making a difference to people's lives using commercial technologies, we therefore charge a tenant's landlord a partnership fee so tenants can use our service for free.
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Our target audience is predominantly female and predominantly in the traditional C2, D, E marketing categories. Many of our users will have difficulty reading and writing and have lower levels of education.
Imagery needs to be used to show our market, in a pictoral way, how our service works.
We currently have a set of 4 images (attached) which explain how our service works. These were 'designed' when we were a fledgingly company and look slightly dated.
These images are used both in print and online - together and separately.
Now we have developed a brand identity we want to move our design into 2010. The first step is to re-create these images so they continue to communicate the same message but look modern and fit into the brand.
We want 4 new images based upon the originals but designers are free to be creative.
These images need to be one or two colour - our pantone colours are 178 EC and 660 EC, 660 is the predominant colour.
Each image describes how our service works:
1. Join online at http://www.homeswapper.co.uk
2. We automatically match you to any potential swaps
3. We email or SMS text you with details of those matches
4. You find a new home
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