We are going to need many illustrations for both our front end marketing website as well as the application and communication templates. As we are a service delivery tool for creative professionals, we would like our mascot to complement the brand and mission for the business - elevate the creative professional by providing easy-to-use tools that improve the client/creative project experience.
Our name is literal (steps tool) and is a steps based system, so we would welcome ideas that play on "steps" with or without "tool" or perhaps concepts that include steps towards goal achievement. If we were to see a character, we like superhero mascots using illustrated animals such as beavers (strong work ethic), giraffes (tall, reaching higher), fox (clever/smart). We do not want cute, cuddly as it wont match the brand concept or the current application design.
Secondly, we are not set on an animal though and would also welcome other creative ideas.
Finally, we would like the character illustration as well as the character interacting in some scene or activity related to a service delivery.