We wish to have a non-human mascot designed for our brand EdFina aimed at engaging stakeholders such as schools and school students. This mascot is likely to be named 'Fina' and will find place on the company website, brand collateral as well as on the tech platform / app which we are developing.
The deliverable which we expect is a non-human mascot but which is emotive (having human emotions much like Emoticons/ Emojis) which will serve as a guide to the platform users in accomplishing certain transactional tasks on it.
e.g. When the user is performing the task right, it should be encouraging the user to continue (basically a happy face). If the user has pressed the wrong button, then it shows disappointment.
It can also look to change its form through animated dynamism.
The Website and brand colour will be shades of blue (Royal Blue - the dominant colour, Other shades of Blue, Black, White & Grey being the complementing colours). Hence, the mascot designed needs to complement this colour scheme.