Beautiful illustration explaining the "sustainable butterfly effect" concept - project 1to1 follows!!-

Maico Srl

WHO WE ARE:
Our magazine "Tecnogramma" (http://www.tecnogramma.it) reaches more than 10.000 subscribers. We inspire our market (window makers) to "THINK DIFFERENT" about their business and the world. We often use evocative/conceptual designs. We try to be the least technical as possible.

OUR READERS:
Mostly windows/doors producers and resellers, designers and architects. Usually a male, 35/55 years old, technical target, but with a creative twist.

We need the main VECTOR ILLUSTRATION for a magazine article about “sustainable business”: what can a businessman do to make the world better?

WHAT WE WANT FROM YOU:
A 640x297mm (3xA4) illustration showing this concept: "do something good NOW: start something small here, and big effects will happen there"

MY IDEA:
a single man pulling a small lever and setting a big, complex machine in motion; the effect of the machine is that in another part of the world (Africa or Asia) a river can flow and create new human/organic life. A sort of POSITIVE "butterfly effect".

!!! IMPORTANT !!!: Download the attached “TG31_Sustainability_sketch_1.jpg” to see the exact dimensions and a sketched example of the concept.

This is my personal idea, BUT feel free to imagine it in another way. The sequence MUST ALWAYS be as in the example above:
1. local action begins (eg: the man who pulls the lever on the big machine)
2. local consequence (eg: the big machine starts pouring water)
3. global consequence (eg: the water becomes a river full of life in Africa)

HOW TO DO IT:
Feel free to use pure vector illustration or a combination of photos/3D and illustration. A light, colorful and iconic style will be appreciated. See also the attached “Sustainability_inspiring_design.zip” to find some clues about what we found inspiring or useful from a stylistic point of view.

AVOID:

Cartoonish, funny style: remember: "sustainability" is a very important theme, and your design should be inspiring, not light!

For a better understanding of our magazine, our layout, and our style, download the attached "Tecnogramma examples pack.pdf", containing excerpt and illustrations from past issues.