Mascot/Avatar for our Augmented Reality application

Grafiche Ghiani

Our company has developed an application linked to the worlds of communication, augmented reality and multimedia services, which result in the development of video and audio, photographic, web and print content. The application is targeted to an audience aged between 15 and 50 years, whom has a minimum of confidence with smartphones and tablets.

We are looking for a Mascot /Avatar to be used as a testimonial for our new application for iOS and Android operating systems. The name of the application, is still being defined at the moment. Just for informational purposes we can anticipate that it will have a female personal name, The name of application will be Chiara. In italian Chiara is a feminine name, but an adjective too. Chiara is the feminine of "chiaro", that means clear, bright, light, soft, pale and many other words. You can find all the meanings of chiaro here: http://www.wordreference.com/iten/chiara. We would like to see something that may connect the mascot to the italian meaning of Chiara and we would like to see something stylized, so that the meaning of Chiara should appear from the character. Another little indication: probably Chiara will be animated. 

Regarding the Mascot/Avatar, we expect it to be female. It can be a girl, a pet or a fictional character, provided it is strictly of female gender. Let us free rein to the imagination of the designers who will develop our proposals. We need the Mascot/Avatar to be simple and easily remembered, maybe a little sweet, nerd and technological. Finally, even is not our priority, we gladly evaluate any proposals that remind the eye, the classic triangular Play button logo, tablets, smartphones and Google Glasses. We ask you to work giving emphasis to the factors that may distinguish Chiara. It's fundamental that you focus on the things that we think are mostly involved in a multimedia project. So, the eye is an important factor. We want to be clear in communication, so you can take advantage of the meaning of the word chiara. Last thing, we would like to' see jobs with simplest and stylized lines :) thanks!