We help our clients save lives and keep people safe. We are team of people driven by this mission and we care about our clients deeply.
Because of our two unique technical service processes, we also are able to help them better manage their resources as well. We need you to help us tell this story quickly. We need your help putting pictures to words – bringing our USP to life – so that we can help more people keep their communities safe.
Social Sentinel helps safety and security professionals in education and event management to identify risks to people, places, infrastructure, and events associated with their organization via alerts to threats that are shared publicly on social media.
Our Target Audience
Superintendents of K12 school districts. Average age – 50-60. They are strong personalities and they care deeply about their community. They also care about making sure their staff is operating efficiently. They respond to data and research and they tend to be visual learners.
Seasoned Public Safety Officials – typically high level former police officers or current campus police chiefs who are toward the latter half of their careers. They respond to their gut and quickly process information and make decisions.
Risk Mitigation Team Leads – well versed with everything from threat assessment, reputation management, and insurance issues, this diverse team is seasoned and calm under pressure. They look for facts and are process oriented.
We have two things that make us unique. No one else has them. Please help us help our audience grasp these issues quickly!
The first, is the Sentinel Search(SM) Library with over 450,000 behavioral indicators of threats. We have dedicated enormous resources to curating this library – pulling together not just the words that people use but also aligning those terms with behavioral action words and looking for both in every post we process. Why? Because our competitors have inundated their clients with too many false positives from alerts that talk about “slicing” the ball or “killin” it in school. Our clients are resource constrained AND they take threats very seriously so they need to investigate every threat they get. It’s our job to make our library work the best that it can so that the alerts that they receive aren’t sending them down a rabbit hole.
The second is our Local+(SM) Mapper that allows our clients to define the people, places, events, and issues that are unique to their organization so that we can map those to global social media content to relate that content to them. Our competitors have not done a good job in this area as they have focused either on #orname (delivers too many false positives) or drawing a geofence (only 5% of social media posts can be tracked to a geofence and very few people making threats geocode their posts).
What we Need
For this project, we need you to come up with a succinct, pictorial way to communicate:
1) We review over 1 billion social media posts per day;
2) We apply the Sentinel Search Library to ID threats; then
3) We run those threats through your organizations’ Local+ assets; which gets us
4) Threat alerts unique to your organization delivered in real-time
Included in this assignment is how to pictorially represent the Sentinel Search Library and our clients Local+ assets (people, places, events, and issues) under protection because of our process.
Don’t forget the emotion! While you might not think that our target audience would be influenced by emotion, the truth is, every one of our clients cares deeply about protecting their communities and they respond well to pieces developed with that care in mind.