Every day, people come to DMV.org for a simpler experience with dealing with their DMV.
Many people land on DMV.org when looking for their state DMV. They are looking to renew their license, registration, or do some type of transaction with the state DMV.
Currently, when some people land on our California Registration Renewal page, they are confused why we are marketing a paid product on top, and then telling people how to go renew the registration with the State. Users are having trouble figuring out which option is better for them.
We believe that presenting this as a SIDE-BY-SIDE is better than presenting on top to bottom. That way, people see 2 options:
1) Deal with the 3rd party service
2) Deal directly with the DMV
Then the user can see the differences and choose which makes the most sense.
We'd like your help in figuring this out.
This is the landing page you will be redesigning:
You are welcome to change ANY part of the site except the header and the left nav. However, the entire middle and right rail (page overview) are welcome to be edited and overwritten.