1) Clear headline and illustration that explains our value proposition, with a large call-to-action to get users to sign up (this button would create a modal pop-up with our sign up form).
Our value proposition can be best explained as; a tool built from the ground-up around productivity science to help people get more done. We can be used as a simple todo app, or a sophisticated project management tool for your entire team.
2) Trusted logos.
3) Show-off features of the application. Must show abstracted screenshots of our product. Our design is always changing, so we want the user to get a sense of how our product looks. Even though the screenshots are abstracted, we still may want to show certain things (eg. a user creating a task). The best example I can give of abstracted screenshots is at: https://slack.com/is
4) A block to show off a video of the product. We don't currently have one, but are working on one.
5) Like buffer.com, we want to have a block dedicated with links to our mobile apps.
6) The navbar should include links to: Pricing, About and call-to-actions to sign-up and login.
7) We want to include two sections for pricing. One based on our current https://www.hellofocus.com/pricing/, and another based on our plans to simplify our pricing even further. The simplified pricing is just going to be $9 per user per month.
8) It would be awesome to include some of the research that's baked into our product.
a) Research by Janet Polivy (http://www.sciencedirect.com/scienc…6310004630) shows that our brain fears big projects and often fails to commit to long-term goals because we’re susceptible to “abandoning ship” at the first sign of distress. Hello Focus makes it easy to break down large projects & goals into smaller more manageable tasks.
b) Research by Kenneth McGraw (http://onlinelibrary.wiley.com/doi/…jsessionid) was able to show that the biggest wall to success was often just getting started. That's why we make your current task really stand-out on the app.
c) Researcher Zhen Wang (http://researchnews.osu.edu/archive…titask.htm) was able to show that on average, multitaskers are actually less likely to be productive, yet they feel more emotionally satisfied with their work—creating an illusion of productivity. That's why Hello Focus allows you to go into 'Focus Mode' which only shows you one task at a time.