Come kevinjohncarr ha cominciato il suo viaggio per il design di design di landing page
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The landing page will be used to promote a viral competition using gleam.io The page will collect entrants email via the gleam form and then an autoresponder will send the entrants a chapter/s of a book the website is promoting. The book is about an athlete running around the world, and the prize of the competition is running related, the purpose of the landing page is to let people know the book is coming soon - but mainly to collect email addresses of runners/people interested in running+running related prizes.
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The site should include images of mountains, an image of the book cover, and a call to action to 'Enter Now' to win 'xyz prizes (Guided trail running camp, head to toe racing kit, and top of the range running GPS watch)' and to receive an exclusive preview of chapters/excerpts of the book.
Elementi da inserire nella landing page
Call to action ( you can reword this if you think of better phrasing) : Download Your Sneak Preview Chapter Now, to/and Automatically enter the ultimate Trail Running Giveaway!
Blurb: We'll fly the winer to the French Alps, where you'll Join Kevin Carr - the first athlete to ever run a continuous circumnavigation of the world - For two days guided running on some of the most stunning trails in the world! We'll also kit you out head to toe in Inov8 racing kit+shoes and a Suunto Ambit 3 GPS watch - Kevin's choice of kit when running in the mountains.
Once you return home Kevin will provide you with 6 months online coaching to help you progress to your next running goal.
please visit http://hardwayround.com/ for more info on the runner/background to the book - and also the HWR logo which can be used on this site also.
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