My client is looking for some branding including a Logo and Brand Guide Pack that stands out and separates the business from competitors. The business specialises in Motorcycle Training in various forms and they demonstrate through their delivery, an immense passion for motorcycles and making sure riders are safer and have the skills to handle situations out there on our dangerous roads.
Services provided are:
-Advanced Rider Training (Full Day Course, Skid Pan - Advanced Road Skills)
-Performance Rider Training (Race Track Session, learn how to ride on the track, cornering, braking, faster pace)
-Motorcycle Lessons (Scooter / RE / R Class Licenses)
-Group Rides (Learner friendly group rides out through the hills giving learners more road time prior to license test)
The Business is aptly named "Perth Hills Motorcycle Training" which we know is a little much to roll off the tongue or incorporate into and media / print / other material. We are thus looking to push an abbreviated form being "PHMCT" to which we have the domain for, however we also don't want to lose what it stands for. So we would be looking for some possible direction here.
While my client is passionate about motorcycles in general, the brand must reflect the training side as well.
The Logo will find itself etched into a lot of different media, from watermarks in videos, 3D CG Generated Content, to website / social media, to print media, presentations as well as physical merchandise such as pvc keychains and brake fluid reservoir socks. So we need the logo to be relatively simple and very versatile.
My client has expressed that he wants Vibrant Red on Black as the preferred base theme, and I've convinced him that we'll need to probably incorporate white for things like Web Content and Business Card for contrast / readability when using a dark theme. As we will need to use this in print, the brand guide should also reflect this variation in circumstances where we can't have black backgrounds. We are totally open to creative direction on this.
It would be great to have Logo Variants with the text "PHMCT" as well as "Perth Hills Motorcycle Training" if it can be made work, however I expect PHMCT will result in a more compact logo...
If the logo ends up containing a motorcycle, please make sure it's a super sport bike as that is my clients style...
We'd like the Logo to have Portrait and Landscape variations...
Ideally the Brand Guide should contain guide lines / fonts that we can use on the web, but this should not limit creativity in the Logo itself.
I have included a bunch of photos to communicate what the business does in action, as well as a quick mock up / proof of concept logo to help describe what we might be looking for... For reference only, I'm expecting to see some awesome creative direction beyond that of a programmer ;-)
Your entries are most appreciated!
Thanks Guys :-)