All About Auto
Description of Company:
All About Auto (AAA) is a contracting business (soon to be nationwide) that helps auto dealerships become more efficient and profitable, by providing various specialized services to the dealer, performed by highly trained teams of AAA professionals, “made” (trained) and managed exclusively by AAA.
They bring over 30 years of automotive experience to their customers and are revolutionizing the way auto dealerships manage their internal teams and operations, not only saving them money along the way, but by creating a new culture within the established dealerships through their proven process and expertise, which they dub "the golden standard."
Current, main service offerings to dealerships include:
● Auto detail: deep clean = wash engine compartment, deep carpet clean, trunk, dash, central console and buff the body with wax or add some paint protector).
● Service porters: greeters = the first person you see when you walk in. They help customers find the right service advisor to work with.
● Lot attendance (porters): driving/tracking car movements around lot ensures correct placement of cars and keys. Lost time looking for keys = lost money for the dealer.
● Car wash: manages on-site car wash (hand and machine) for each car that receives maintenance.
Though the company has been in operation in OR and CA for the past 15 years, they do not have a website yet. We are branding their company from the ground up.
AAA is targeting auto dealership owners throughout CA and OR, mostly men, ages 50-75, with hopes to scale nationwide. Therefore, the brand logo must feel established/familiar yet relevant/modern and appeal to this slightly older aged, male demographic.