0) Please consider: The design mark (picture mark) of the logo needs to work as a standalone logo without the word mark "FinBeta" as well. This means that the design mark needs to work without the word mark "FinBeta".
1) FinBeta's core values:
We are 100% customer centered.
We learn permanently.
We love it simple.
We are open.
2) Please consider these info before you kick off your design work:
> FinBeta is composed by two words: Fin = Financial, Beta = Beta
> Beta is the greek letter "β". This is important to us.
> We aim to let our users know that we "are always in Beta" (meaning: learning and improving never ends). People are constantly learning. This is why we are called FinBeta.
> We aim for a simple and state of the art logo design.
> We would love to get some additional ideas and version for idea #1 (see attached file "FinBeta_Logo_Drafts.jpg"). We would love to see some options with the beta symbol "β" within a circle.
3) These is our decision making process for this contest:
3.1) Degree of simplicity of the design (is the design simple and easily to recognize?)
3.2) Context relevance of the design (is there a logical link to EDUCATION and/or FINANCE?)
3.3) Degree of the "surprise moment" and creativity of the design (is the design new, surprising and fresh?)
3.4) The design needs to work across various social media channels (is the design applicable through various online channels e.g. Youtube, Instagram, LinkedIn, Facebook?)
3.5) The design needs to be unique in the financial education market (is the design language different than from the market competitors?)
3.6) Degree of briefing alignment (is the design in line with our design brief?)
3.7) Designer's quality of feedback (is the designer providing timely feedback, how helpful is the feedback?)
4) We appreciate your input and your creativity.
Thank you. Danke. Grazie. Obrigado. Merci. Bedankt. Dziękuję.
For any questions: Please get in touch.