I am building a platform which will link on one side employees from corporate (looking for a meaning in their job) and on the other side NGOs which needs money and/or skilled volunteering.
I will sell my product to corporate; they will then get access to an IT web based platform (easy to use) and the access to NGOs I will select. The employee will go on the platform and whose "I want to support financially" or I want to support with my skills.
* the corporate: it has to look serious; I dont want the C@arma to look too esoteric (reason why I introduced the @) but it has to give a "feel good" feeling..it is all about giving
* the employees: In Turkey, they are young, below the 30s and very "mobile", the logo has to look young, fancy, attractive, modern,
* the charities: there again, they will look for something serious, solid, that can really help them ..that it is worth spending time with..