Logo and business card: Coveted Cleaning / Capri Cleaning

I am still throwing up between: Coveted Cleaning / Capri Cleaning

Professional Desirable Cleaning Services

We sell a cleaning service. Commercial, Residential, 24 hours.
From Full Housekeeping services, Spring Cleaning, Builders Cleans, Moving Cleans, Regular Cleaning, Carpets, Windows etc

Purple? Please avoid Green and Blue or a yellow/black combination as these colours are used widely by the competition

I am happy to answer any questions at all that might help the designers or myself with a direction for this.  I've attached some examples of the images i had been playing around with initially when trying to design it myself.  I want a business card that people don't want to throw away because it's just too pretty / designery to put in the bin.  After a logo design i'll be looking at stationary, flyers, magnets, and most importantly - the website.  This is not some dinky little company, we are aiming to be a major competitor in the market.I'm just adding in here, as i'm new to this whole 99designs thing, and i don't know if you can all see the comments i make - on eachothers designs.  But just imagine you're not necessarily designing a cleaning company's card.  I want it away from the norm.  I don't want  your typical boring cleaning card. I want something really interesting that will suit a website too, and advertising materials. It doesn't have to be a vacuum cleaner or a house, or a picture of a car. You only need to google cleaning in new zealand to see what the typical cleaning pages look like. I'm just after something different, but that also stands out from all the rest. If the logo uses the words cleaning, i dont see why it needs to necessarily have an image of 'cleaning' things. I just want it beyond the norm, as in the end, the concepts and ideas the company will use, will not be your ordinary standard cleaning sell anyway.  Also, if from a designers perspective, i'm still not 'clear' - please don't hesitate to explain or comment or nudge me in the right direction, as I don't know your jargon :)