I'm a journalist who creates custom albums.
These albums contain personal stories professionally printed as hardcover, glossy coffee table books complete with personal photos.
The books are heirlooms - they tell your personal story and are designed to be passed down from generation to generation.
Each book is unique and falls into one of the following categories: telltale family (family histories with family tree); telltale life ( your life story, either to celebrate a 'big' birthday or to celebrate someone's life), telltale wedding (detailed wedding book); telltale baby (arrival of new child); telltale trip (a trip of a lifetime); telltale love (to celebrate a relationship, for Valentines or wedding anniversary gifts); telltale bump (charting a pregnancy and birth).
The logo needs to be elegant, but not fussy - it needs to stand the test of time as the books will be passed down for decades to come. The books are hardcover, glossy coffee-table books - they look and feel expensive.