When developing the logo please keep in mind that it will go on Letterhead, Business Cards, Menu's, our website, chef jackets - just to name a few. It would be useful is the text and art could be used separately for different applications.
We would like you to be a free and creative as possible. Please remember the logo will have to be reproduced on items other than paper, so please keep the amount of colors used at 7 or less. We would like to see the posts in both black / white and color.
We also would like to nod to the Aesop's Fable theme as our company is a play on words.
The finish art will need to be presented in and Adobe Illustrator file as well as a standard JPEG.
Please see attached some inspiration photos. We do not necessarily need the logo to involve the Tortoise and the Hare, there are many great Aesop's Fables feel free to be inspired by any of them.