We run a storefront in Silverlake, CA selling high quality alcohol cases. We are expanding our product line into recyclable, durable cardboard carry cases for beer & wine. These will be sold exclusively online, and we will have a website running shortly for this line specifically named BoozeBin (http://www.BoozeBin.com). The logo will be printed on the side of these six-pack beer and wine cases.
Here is a quick snip from our website:
"BoozeBin offers durable, 100% recyclable cardboard carrying cases for beer & wine. We enable our customers to mix and match loose cans and bottles of alcohol to save them money. BoozeBins are perfect for last minute gifts, parties, picnics or simply taking a few bottles to a friend’s place."
Our target audience is online users from 21 - 40 years of age. They are people looking to save money by using beer/wine they have laying around the house, by purchasing affordable cardboard carry cases from our website.
The original name was BoozeBox (a Box to put your booze in and take around). However, we changed the name to BoozeBin. By using the word 'Bin', we are thinking of a plastic, recycling container shaped bin. We do not want recycling icons/pictures anywhere on the logo; we are simply talking about the shape of a recycling bin (see files attached).
Do not use clip art.
The 'Bin' icon is going to be a crucial element of our brand that will be used everywhere. It should be the icon people remember when they think of BoozeBin. Make it catchy and interesting, but clean and bold!
It's crucial that the logo incorporate this exact spelling: "BoozeBin", and ".com" somewhere in the logo. The ".com" does not have to trail the logo or text immediately, but since this is only an online product/service, we want to be sure that if anybody sees our six-pack/wine cases sitting on a table...they will see the bold text and ".com" to visit our website.
Some things to think about:
1. We want it to be catchy and relaxed, but not cheap or childlike
2. Nothing too elegant - we do not want to come across as being a fancy wine distributor in Napa Valley. We want the locals/online users to feel like they can afford our cases and will save money.
3. The typeface should be clear, simple and bold. We want something that stands out. Again being careful not to be too fancy.
I have attached images of different 'Bins' so that you get an idea of the shape we are looking to use for the icon (it does NOT have to be blue, it can be an outline of a bin, or even solid black), and other logos that we like as an example. This is only to give you a feel for our taste and direction. The typeface/configuration and design of these images aren't necessarily what we are looking for. We would like for you to stay creative, and do something you honestly think would be simple and catchy when printed on the side of a recyclable cardboard six-pack carrying case.
Ideas for logo shapes: A circle with all the elements inside, a huge bin with all of the elements inside, a huge bin with the text trailing along the outside...be creative!
This logo will be used on our website, and will go to print for all of our physical boxes. For your reference, three photos are attached of the exact cases that will be used.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)