SJWP ha ottenuto il suo nuovo design della categoria logo lanciando un contest:
Amazing Logo wanted for Love That Pet
Dai un'occhiata al contest di SJWP nella categoria Logo
Il brief di design
Animali e Cuccioli
BACKGROUND For most Australian households, our pets are a ‘furry member of the family’. Over the past decade, as we have broadly become even more affluent, so the lives of our pets have improved as we switch to premium products and services to ensure the best possible care for our pets. As a result, we are spending more on our pets than ever before, and in 2012 this will exceed $7.9 billion dollars across Australia. The Pet Care industry in Australia is huge… and a “sleeper”. It is primarily a “cottage industry”; highly fragmented and dominated by small businesses which are generally, a long way from implementing best practices in sales, marketing, operations and administration. Some Pet Care businesses are seeking to gain a stronghold in each segment – traditional bricks and mortar retail, online eCommerce pure plays, vet practice consolidation – but few have taken the time to really understand the unique relationship that we have with our pets and seek to capitalise on that…it is all about our pets and the love we share. LOVE THAT PET Love That Pet will combine the unique and unmatched trust that people have in their vet and the Amazing Care that vets provide with Astounding Value pet care products and Awesome Service for pets and pet lovers. “Amazing Care. Astounding Value. Awesome Service.” This will be achieved by bringing together: • Vet services; • Retail bricks and mortar stores; and • an Online store in a single, engaging customer experience which meets all the needs of pet lovers and their pets. We have commenced with planning and design of the Love That Pet store experience, going to school on the small but growing number of retailers getting it right – Apple, J Crew, JC Penney – merging online and offline into one cohesive presence. As Ron Johnson, ex Head Of Apple Retail and now CEO of JC Penney department stores recently said “Retail isn’t broken. Stores are. The retailers that win in the future are the ones that start from scratch and figure out how to create fundamentally new types of value for customers.” TARGET AUDIENCE Families – Australian families who allocate additional discretionary spending to premium products and services for their “furry family members” Young Professionals – Young singles and professional couples without children who spend additional discretionary income on premium pet care products and services for their “surrogate children” Empty Nesters - Older singles and couples who view their pets as a primary companion and are therefore willing to spend more of their discretionary budget on caring for their wellbeing
Tipi di logo da sperimentare
Il brief di design
Stile di design
Il brief di design
DESIGN CONSIDERATIONS • The logo should parallel our core values of “Amazing Care. Astounding Value. Awesome Service.” • At this stage we are looking for fresh ideas which reflect the love we have for our pets – steer clear of traditional vet and pet care retail stereotypes or cartoon images – think more along the lines of the emotion and connection Apple inspires in its products TECHNICAL REQUIREMENTS 1. Company Name Format • Logo must work with both flat and stacked text options Love That Pet Love That Pet 2. Colour • Logo designs should include between 2 and 4 colours • Logo designs should be reversible (i.e. has one version which works on a dark background and one on a light background) 3. Sizing • Logo will be used across a wide range of mediums including print (e.g. letterhead, email marketing), online (e.g. website, mobile) and outdoor media (e.g. store signage, billboards), as such, the logo design must work in both small and extra-large formats
Ogni categoria di design offre prezzi per tutte le tasche. La categoria Logo parte da 269 €.
Diritti d'autore con file pronti per l'utilizzo digitale e/o per la stampa
Tutto è iniziato con un brief di design.
Una breve guida interattiva ha aiutato il cliente a capire il suo stile di design e a descrivere esattamente le sue esigenze per la categoria logo.
Designer di tutto il mondo hanno presentato fantastici design.
proposte di design
SJWP ha collaborato con i designer per perfezionare le sue idee
Valuta i design
Quando arriveranno le proposte di design, potrai valutarle, così i designer sapranno esattamente cosa stai cercando.
Dai un feedback
99designs ti offre ottimi strumenti di collaborazione per poter facilmente individuare e catturare le tue idee
E poi... ha scelto il vincitore!
Lungo il percorso, ha incontrato tantissimi designer di talento...
Riteniamo che i contest siano un modo super divertente di ottenere un design.
Contest realizzati di recente:
A non-profit organization to assist with the cost of senior rescue dogs medical needs
Indoor (potentially outdoor) dog play area meets coffee/drinks with friends. We will have a cafe/bar separate from the d
We sell supplements for companion animals and horses that ensure better performance and support their health.
pet products - leashes, harnesses, bandanas, gear, etc.; target audience to fun pet owners who love their pets!
I teach people how to teach their dogs with empathy and skill. The target audience is people who love dogs and want to
we raise and sell golden doodles and golden retriever puppies
Equine Gestalt Coaching : Healing through the help of horses I help women through past trauma, limiting beliefs, empower