Amazing Logo wanted for Love That Pet

Love That Pet

BACKGROUND

For most Australian households, our pets are a ‘furry member of the family’. Over the past decade, as we have broadly become even more affluent, so the lives of our pets have improved as we switch to premium products and services to ensure the best possible care for our pets. As a result, we are spending more on our pets than ever before, and in 2012 this will exceed $7.9 billion dollars across Australia.

The Pet Care industry in Australia is huge… and a “sleeper”. It is primarily a “cottage industry”; highly fragmented and dominated by small businesses which are generally, a long way from implementing best practices in sales, marketing, operations and administration.

Some Pet Care businesses are seeking to gain a stronghold in each segment – traditional bricks and mortar retail, online eCommerce pure plays, vet practice consolidation – but few have taken the time to really understand the unique relationship that we have with our pets and seek to capitalise on that…it is all about our pets and the love we share.

LOVE THAT PET

Love That Pet will combine the unique and unmatched trust that people have in their vet and the Amazing Care that vets provide with Astounding Value pet care products and Awesome Service for pets and pet lovers.

“Amazing Care. Astounding Value. Awesome Service.”

This will be achieved by bringing together:

• Vet services;
• Retail bricks and mortar stores; and
• an Online store

in a single, engaging customer experience which meets all the needs of pet lovers and their pets.

We have commenced with planning and design of the Love That Pet store experience, going to school on the small but growing number of retailers getting it right – Apple, J Crew, JC Penney – merging online and offline into one cohesive presence.

As Ron Johnson, ex Head Of Apple Retail and now CEO of JC Penney department stores recently said “Retail isn’t broken. Stores are. The retailers that win in the future are the ones that start from scratch and figure out how to create fundamentally new types of value for customers.”

TARGET AUDIENCE

Families – Australian families who allocate additional discretionary spending to premium products and services for their “furry family members”

Young Professionals – Young singles and professional couples without children who spend additional discretionary income on premium pet care products and services for their “surrogate children”

Empty Nesters - Older singles and couples who view their pets as a primary companion and are therefore willing to spend more of their discretionary budget on caring for their wellbeing

DESIGN CONSIDERATIONS

• The logo should parallel our core values of “Amazing Care. Astounding Value. Awesome Service.”
• At this stage we are looking for fresh ideas which reflect the love we have for our pets – steer clear of traditional vet and pet care retail stereotypes or cartoon images – think more along the lines of the emotion and connection Apple inspires in its products

TECHNICAL REQUIREMENTS

1. Company Name Format

• Logo must work with both flat and stacked text options

Love That Pet

Love
That
Pet

2. Colour

• Logo designs should include between 2 and 4 colours
• Logo designs should be reversible (i.e. has one version which works on a dark background and one on a light background)

3. Sizing

• Logo will be used across a wide range of mediums including print (e.g. letterhead, email marketing), online (e.g. website, mobile) and outdoor media (e.g. store signage, billboards), as such, the logo design must work in both small and extra-large formats