GuideHero is a website where users can share their favorite content on the web in a beautiful and sophisticated way.
It's Instagram for things that don't go on Instagram, (i.e. your favorite articles, books, websites, newsletters, and more).
It’s Pinterest but with more useful insights (i.e. rankings of books, favorite design tools, tech articles with insightful comments by the people you follow, etc.).
Just like an Instagram's profile page, users can have a cool wall of memory filled with their favorite content outside of Instagram, which usually is around food, fashion, and travel.
Example profile page:
DESIGN SPECS (please read this document):
-Please understand our brand positioning. We are the top right quadrant of that grid (the yellow area).
-We are an aspirational+modern brand like Apple, Beats, Nike, Glossier, but NOT Louis Vuitton or Rolls-Royce. (too sharp, thin, edgy is not good. It makes it too unapproachable).
-We want to be modern, tech-savvy, universal, approachable, and cool like Instagram, but not lame like facebook.
-Understanding our brand positioning I think will significantly help you match our direction.
-The youtube videos hopefully will help you with the direction. They should confirm the things mentioned above.
-Please feel free to ask any questions or try out multiple variations at once - we're happy to guide the style/feel in the right direction.
Look forward to seeing your creative designs!