We have gone through 3 different design firms with the hope of updating our logo to make it a little more current, while still keeping the integrity of the original design concept. However, no design that we have seen has struck a cord with us yet. Let me elaborate and give a little background:
Our original design concept stemmed from the idea of incorporating the golden ratio which obviously has a lot to do with architecture dating back to the Romans using it to construct columns etc. Then came along the idea of the nautilus shell which is a beautiful and natural form of the golden ratio. Attached you will see two of our early versions of the logo (which did transition a bit) where you have the nautilus shell with man-made architectural forms incorporated into it so it is not just a shell. This combination gave off the vibe of an architectural firm as opposed to let's say a seafood company with just the shell on its own.
What we are looking to achieve now: The old logos are a bit on the busy side and do not transfer well across all mediums, so we are looking to clean it up and make it a little more contemporary to fit in with the times yet be timeless like the apple logo. We are happy with our new word mark (see attached) however we would like to have a strong logo mark to go with it. I have attached what we have received so far from the three designers for a visual reference and potentially some inspiration.
We would like to see the nautilus shell in a simple clean form with some sort of design element that makes it more than merely a shell so that it speaks to architecture. Something that goes well with the word mark and something that is not too cartoony/pop art - but more geometric and clean.
In Layman's terms: We would like an updated, version of the nautilus shell (word mark only) that speaks to architecture through its appearance. Something clean, geometric and artistically crafted. Something timeless.
The latest design we received (Shell design 6) although it looks nice, does not emphasize architecture to us as it is merely a shell. Feel free to mess with this design or come up with your own version of the shell, but I thought it important to say that we like this shell but it is missing that design element that makes it more than just a shell.
One last note. The red square is something we are open to keeping as we love the square - it looks great on architectural drawings and letterhead. But it is too busy as it is. So if you feel like simplifying that into a new improved design please do so. I am referring to the Original Logo 2 Red Square file.
Examples of logo style we like:
Check out our website for inspo:
If you feel you have a better idea for our logo mark not including the nautilus shell that emphasizes our industry please feel free to submit your idea.
Original Logo 1 bus. card
2nd Gen Logo
2nd Gen Logo 2 - Simplified Red Square
Current STARCK bus. card
New STARCK Wordmark
Shell design 1: http://www.asenpetrov.com/work/starck2.jpg
Shell design 2: http://asenpetrov.com/work/starck4.jpg
Shell design 3: http://www.asenpetrov.com/work/starck5.jpg
Shell design 4 - attached