We need a new, more modern logo for our company. Basically, we have been around a while now and we need to upgrade our brand. The logo is the first step. Then a web site upgrade, new print materials...and more.
Inc. wants to modernize/upgrade the company’s existing logo. We still want the
panther, or aspects of the panther included (most likely), but we want more
modern design, more aggressive, more beautiful, more web 2.0/3.0. We just want
a cooler logo… If it works for us we will redesign company image around
it. We don’t want to completely abandon our look, but rather show a progression
of the company. The current logo is a few years old and ATAK Interactive wants
to show maturity and improvement in design and quality of company. We would
like this vector so we can use across many different mediums such as print
materials, posters, whatever.
Colors/Fonts: We prefer our current colors which is deep red, black, grays, and
white. You may use some, or all of these. BUT, this needs to look
good on a WHITE, BLACK, and GRAY background. Change font and remove circles is
required. We do not want any circles anymore and we want and edgy and
interesting font .
Reference URL: Our web site is http://www.atakinteractive.com but the quality of logo we are looking for
is at http://www.injectiondesign.com/portfolio/logo/ because of impact. You can read about who
we are and what we do at our site so you know about us.
Theme: Aggressive panther. Our slogan is “Aggressive Strategies. Bold
Design. Personal Service.” We are a creative agency, so design is very
important. The logo can have parts of a panther (like just the head, or a piece
of the head) or a whole panther…whichever you can come up with creatively. We
like the aggressive look of our company. Theme should be aggressive and hard,
but very modern and refined. We want shine, we want appeal, we want customers
to look at this and say “DAMN! I WANT THIS COMPANY TO DESIGN AND DEVELOP FOR
More info: We started a new logo at http://www.atakinteractive.com/atak…astart.jpg but we did not finish. The face was
not aggressive enough, and we wanted to communicate the feeling of ready
to ATAK. This did not reach a level we were pleased with when we learned
about this contest and decided to give it a try. We really want
something cool here; on par with Apple, but more aggressive, like our panther.
We want to come off as CUTTING EDGE, ELEGANT, SLEEK, AND AGGRESSIVE IN
STYLE...much like a panther’s characteristics. We want to look as big and
modern as Sony, Apple, HP.
We love this designer and if you look at the apple valentine one in red, this is
the style I want to go for with our new site if logo permits…this type of red
but obviously more mysterious versus nice and flowery: http://www.cesarvillegas.com/ I like the whole silhouette effect with
them as well as with http://www.jamessoncreative.com/ and will try and take elements like this
into new site design. I like all the apple stuff he did and I really like the
“tunedinSF” one. (I kind of want a jungle theme but in dark, mysterious
silhouette). Obviously the new logo will guide our new direction. Try to keep
dark and mysterious and not bright and fruity.
Other inspiration sites for style, fonts, and details (level of design we are
Let me know if we
can provide you any more direction. We will be as helpful as you need us to be.
- Panther as base of theme unless we are blown away by other idea
- We do use a tag line: Aggressive Strategies. Bold Design. Personal Service.
- Tag line can be included it would be nice but also needs to look great without. We may also change this tag line.
- I want to look atop of our industry and "UP TO DATE WITH WHAT IS COOL!"
- Unique would be nice...but needs to look HIGH END, EXPENSIVE. We are not a cheap company and must look very BIG.
- Must look good on different background colors.
- I dont want a logo that is unimpressive.
- I dont want an old looking logo
- I dont want something expected
- I want it to be powerful