The new logo should be clean and simple.
It will be used online, in email marketing and print marketing.
The logo will be used horizontally and in small spaces such as the Facebook and Twitter profile pictures.
The company colours are blue (#00adef), yellow (#fef200) and white. We're open to creative use of these and other colours in the final design.
Things we like
- Recently we liked the use of negative space in the FedEx logo.
- The Amazon logo.
What we don't want
- Standard medical images (red cross, paramedic symbol, ambulance, etc).
- White coats.
- Doctor references, nurses don't like this.