updates: these are a few important things I have realized I want in the logo after getting a few submissions in and really letting this process soak in.
I'm more in favor of a silhouette or rendering of an auto detail related tool (such as the Rupes Big Foot LHR21) as opposed to a rendering or silhouette of an automobile. OR if you can think of any other rendering that would be visually appealing or specific to my trade. but to me, the addition of that polisher says something more along the lines of what I think I'm looking for than an automobile.
Some other aspects would include making the logo look as if it was wet or reflecting light from being very shiny.
I am now torn between having the established date of my business on there so don't base anything in the design style around the established date at this point. I may or may not want to put the founding date in there.
My target audience is mainly 35 and older because my auto detail packages can be from $150 to $600+ and typically it’s the more mature demographic that has the higher end vehicles I and or the necessary disposable income. I’m trying to appeal to a higher end clientele.
I consider myself more of a spa treatment for vehicles instead of some place you just take your vehicle to and get it washed. I am an auto detailer, washing the car is just the step before I start to really work on the finish.
Since my prices are not cheap compared to going to the local drive through wash, it is hard for some people to associate value with the service I provide, so they are just not in my target audience in general. Ideally I’m geared towards an audience who could be described as “car people”.
I work on a lot of modern muscle cars, especially modern Mopars (like challengers, chargers) but also work on a lot of soccer mom vehicles as well.
Basically I'm just looking for a design that is outside of my idea box...I spend my time focusing on new products and growing my business and logo design is something I am not skilled in. This is where you come in.