Overview of wants:
Ultimately, we would like to have a logo that has pieces that could stand alone in various branding areas. For example: the word “BAD” will be used a lot and needs a font/style that has a logo feel in itself -
The logo can be detailed but being able to use various “layer/pieces” of it in different ways is very appealing.
We need to have full access to the layered vector files once the logo has been completed and contest complete.
As far as the name: My main goal is to do have a logo with strong emphasis on “BAD” - and smaller emphasis, i.e. another font on “Big Ass Dog Company”
B.A.D. Is the branding piece for us
Slogan: “You're in Good Company With BAD Company” - we are not sold that this has to be included but certainly would love to see ideas of how it might be
#1. cartoony/cheesy clip art
#3. Mascott look
#4. dog paw prints can be used but must be subtle
#5. typical dog/pet product fluff
A look with some of the following: Bold, iconic, powerful, clean, playful, masculine, renegade, classy
I want the look that represents the man who is bad, tough, an individual, but does not have to have all of the stereotypical pieces, aka tatoos for an identity –
I like the look of:
1.Harley Davidson meets a fine cigar label
3.a bold and clean tatoo
If a classy aged bottle of scotch had a “fuck you irreverent label” on it
Black, grays, oranges, white/tan
My branding is very playful, masculine, irreverent, high quality, distinctive, makes fun of all the other pet/dog product sites/styles,
It is my branding goal to create a brand that represents a way of life, a philosophy, an identity that captures the following: renegade, individual, iconic, rugged, strong, all with a hint of class. It is my intention that what big dogs embody, people want to embody.
In other words....not a gang, I have to belong to a leather-wearing group, own a pitbull kind of person
Big dogs are: strong, powerful, rugged, no frills, iconic, elegant, stand-out, literally heads above the rest, can kick your ass if they want to but are genuinely cool and collected, know when to pull out the “Big and tough” guy card, not wannabes like the ordinary little guys,
I like how the company “Salt Life” has created a culture from their buyers. In fact, more people buy the brand versus the products themselves. People want the feeling of what “Salt Life” represents in their lives – carefree, playful, fun, chill and they buy into the brand to feel a part of this group.
I would like to create a brand that people want to “buy” into as well
***I've included what we currently have - we like parts of it but want something that is more professional. Our dog bed designs include these colors and the orange stripe has become an accent on one of the bed designs.
Also, here is a logo/design board with some things we liked on Pinterest:
*****Please note the following attachments represent things I like
#1 really like the idea of a very stylized almost tatoo like dog head
#2 Any dog figure should modeled after a Great Dane or Mastiff - NO PITBULLS
#3 Really like how they used the text as a part of the the imagery - it gives it a cool shape
#4 Like the strong bold look of this -
#5 One example of how a figure could be incorporated
#6 Really like the boldness of the boxed text with the character on the outside of it
#7 Like coloration and text choices
#8 Like the creativity and simplicity
These are just some pix for help and general notes of what hits me when I see them. I like the idea of a good mix of clean bold lines...Would love to see some logo ideas that have a central shape with text perhaps helping to create or finish the shape lines, and the addition of a stylized figure head (like the example) either in the circle as a bold statement or perhaps somehow holding up the shape text as in the "Krakken" logo...these are just some additional help ideas.
** The logo designs that have been submitted that incorporated a strong BAD in the middle have been my favorite - is there some way that this can be maintained while adding the above ideas? I love the idea of being able to pull that BAD out of the main logo and use it on its own for branding.