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Mums and Dads buying clothes for their kids. Likely to be between 18-35 and web savvy.
New mums and dads are usually on a budget and kids grow out of clothes so fast so our customers tend to be looking for good quality clothes at affordable prices.
This logo is primarily for our website however it might also end up on the side of boxes and packets which we send out.
The website is http://www.babyclothingcentral.co.uk - Colour scheme should preferrably fit in with our existing website colours, pink and blue, although if anyone is able to come up with a convincing design which is not pink and blue we'd love to hear it. The site's colour scheme can be tweeked if necessary.
We'd like to convey the message that we're a Baby Clothing superstore rather than a expensive boutique with small range and high prices. Although at the same time we don't want to appear cheap and nasty.
I'm keen to let designers use their imaginations and I promise we'll be leaving plenty of feed-back.