!BarPasta - Industrial Chic Pasta Bar

!BarPasta

Thank you for considering to participate.

!BarPasta sells fresh gourmet pasta dishes as ‘fast-food’ in a trendy setting.

Central to the formula is the ‘PastaPod’, which is the premium container the pasta is served in. (For easy eat-in or take-out).

!BarPasta: real good food fast.

Example of products:

Pappardelle pasta hand-tossed with pine nuts, mozzarella, olive oil marinated cherry tomatoes and rucola salad

Tagliatelle with roasted pumpkin, caramelized red onion and grilled ham

Rigatoni with grilled moroccan chicken and mint

Classic Spaghetti Carbonara

Classic Spaghetti Bolognese

Everyone with an appetite who appreciates quality, fresh and healthy.
Age group: 16-55
Cosmopolitan
Appreciates quality - healthy - fresh

• What is the overall goal of the new logo?

This is a company logo.
Start-up.

• What are we trying to communicate and why?

Product:
Quality
Fresh
Healthy
Fast
Simple
Value for money

Identity/ interior:
Factory-chic
Raw concrete
Industrial steel
Sand blasted brickwork
Open Space
Natural Light
Earth tones

• How do we differ from competitors?

New formula: exceptionally good pasta served as fast food.
Food of the same quality as you would eat in a 5star restaurant is now served to eat-in or take out-in a casual, trendy, factory-chic type setting.

Price point is in the upper scale of fast food industry: average US$10/ check.

For the reason of wanting to communicate we are different, we chose the name: !BarPasta - (turn around of the more logical name PastaBar)
Please use the same combination of capitals versus lower case 'B' in capital, 'P' in capital - rest in lower case

• Benchmarks

http://www.wagamama.com/

http://www.pret.com/

http://www.pizzaexpress.com/

• Other

Logo in one word: Industrial Chic

Please use these colors:
Color set #1:
Light grey/ blue
Dark grey/ blue
White
Black
Light red (a pinkish red)
See photos

Or alternatively: Color set #2
Cream white
Red
Black
White
See photo

*EDIT* JULY 6 - ADDITIONAL INFORMATION:

PLEASE DO NOT USE FONTS THAT ARE MEANT TO LOOK LIKE PASTA SHAPES ETC

PLEASE DO NOT USE PICTURES OR PICTORIAL MARKS THAT LOOK LIKE PASTA SHAPES

WE DO ENCOURAGE GENERAL PICTORIAL MARKS LIKE FOR EXAMPLE THE STAR IN THE WAGAMAMA LOGO (SEE SITE)

FOR FURTHER INSPIRATION AND ILLUSTRATION THERE IS AN UPLOAD OF THE PIZZA FIREZZA LOGO - ALTHOUGH WE ARE LOOKING FOR DIFFERENT COLORS, THIS LOGO COMES CLOSER TO WHAT WE ARE LOOKING FOR IN TERMS OF FONT AND PICTORIAL MARK

THANK YOU