Moreton in Marsh Chiropractic
I have been in private practice for over 7yrs, working for other people.
Now, I am going out on my own, so it's a start up business in Chiropractic & Wellness Health care. I see my business as a place to guide & teach people to appreciate that your health needs to be taken care of regularly & not neglected until something is wrong or in pain. It's about living a life of quality, about thriving not just surviving. To have health I believe that you need to have 4 things: structural (spine), physical (active, rest), chemical (nutrition, enviroment) and mental (spirit, education, mental stress) in balance/harmony, if one of these factors are neglected & not corrected or not balanced then your body & mind will not thrive.
The type of Chiropractic I do is the traditional; clicking, cracking of the spine with an element of gentle breathing depending on the customer/patient.
In a way you can say it's "Bespoke" to the individual.
New market for a start up business. Moreton in Marsh is a small English market town surrounded by villages.
The people that live in Moreton in Marsh & villages are considered to be very affluent & wealthy individuals & families, they typically drive Land Rovers, Mercedes, BMW, Audi, Austins, Porsches, high range luxury cars. I would say that they are not commuters that travel to London everyday but they will go into London for meetings now & again.
My ideal customer/patient is someone who is looking to take more of an active role in their & their families health, has disposible income (mid-management-upper management & above or business owners/entrepreneur or their husband/wife), who comes in once a week for a check up for the rest of their lives.
Open 2 ideas.
Would like it to be simple, classy & elegant, (sleek & sophiscated) so that it appeals to this particular area with a splash of fun.
I want people to look at the logo & think yes, I need their help & I'm am going to make an appointment or pass the number onto a friend, colleague, family.
Colours: Open to all suggestions that goes with the whole Chiropractic, wellness, health theme. I was thinking sky blue & yellow or purple & orange, or turqouise blue with a hint of green.
Motto: Bespoke Heatlhcare, Tailor made for you.
1) logo first,
2) stationary design
3) banners for promotional work
5) t-shirts/jackets or membership cards.
Logo will need to be decided on before the rest of the design work.
1) no cartoons or cliparts
2) typeface should be clear nothing fancy that it can't be read, not too squashed
3) I don't want to have the typical Chiropractic logo of a spine or wavy lines or stones stacked on each other, I'd like something unique.
4) Was thinking that if you do use one particular colour (ex: blue) I'd like a hint of something bright (ex:yellow), so that theres a hint of fun :)