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We target businesses rather than individuals.
We presently have a mixed bag of clients: multinationals (banks, insurances) and medium-sized to smaller companies, plus some associations/charities/political party.
We are moving into a new market but above clients are still targeted. Our new market is helping clients upgrade their Internet presence (usually static websites) to a new level by profiting from Internet's new marketing, communication, advertising opportunities.
The people we will be talking to:
In bigger companies the responsibles for Communication, Marketing, Social Media
In smaller companies the business owners
In associations whoever is responsible for communication, marketing
Please feel free to be creative. The "high on video" term opens many possibilities :-)
Given our target audience, we can affort to be provocative, but at the same time conveying professionalism.
Also, we have at this stage no preference for any colours. Our WordPress blog can be adapted to whatever logo we finally choose.
It would be good if the logo would integrate into a banner that spans the whole width of the page. Background if possible "degraded"