BE THE ONE -modern logo needed by equestrian centre

States Park Equestrian Centre

we operate a large equestrian centre in australia and have approx 50 showjumping, dressage, eventing horses.
we want a modern logo to use on our vehicals and on some horse floats that we manufacture. These vehicals and floats are painted white.We used to have one depicting a horse and rider jumping that was ok but now need a smarter more modern proffessional look, even if a jumping is still used. The logo must show the name and webb address that is http://www.statespark.com.au and whatever picture/drawing is suitable.

we need something to catch the eye of the serious horse person and the general public that are not horsey - so that everyone can see at a glance that this sinage represents a reputable, professionally run Equestrian Centre. The serious horse person would think - i would like to go there and be associated with other proffessional horse people. And the general public would think - i wonder if my horsey friend knows about States Park, i must tell them when i see them next.

Something easily recognisable even from a distance, remember that this will be on horse floats and vehicals that will usually be moving!
Clear, smart looking.Must have the words States Park Equestrian Centre and the webb address http://www.statespark.com.au listed perhaps with an appropriate scetch/drawing/photo.